How to Read This Book

There are nine stories in this book, plus mine. Each one stands alone. You can read them in order, or you can jump to the buyer who looks like you.

Every story follows the same arc. The dream. The deal. The crack. The collapse. The cost. The lesson. That repetition is on purpose. By the fifth story, you will start spotting the cracks before the buyer does. That skill is the whole point of this book.

If you are in a deal right now, go straight to Part IV. It holds the patterns and the checklist. Then come back and read the stories. They will hit harder.